Staff Product Designer · Evidence-driven · User-centered

I design products that measurably improve conversion, retention, and engagement.

Connecting user experience, business goals, and measurable outcomes — from research and evidence to shipped interfaces.

Portrait of Naiade Caparelli

Selected work.

Fintech · Mobile · 2025

Increasing onboarding completion by 30% and cutting time by 4 minutes

↓ 46%onboarding support tickets
→
Redesigned banking onboarding screens

E-commerce · Web/Mobile · 2025

How I reduced checkout abandonment by 2.4% by eliminating friction in payment selection

↓ 2.4%checkout abandonment
→
Checkout redesign on laptop and mobile

Design System · Figma · 2025

How I reduced white-label customization from days to minutes with a scalable design system

days → minwhite-label customization
→
Figma variables panel with color tokens

Gaming platform · Web · 2025

Increasing session duration by 8% and reducing bounce rate by 3% by optimizing color saturation

↑ 8%session duration
→
Color saturation study for gaming platform

Lab.

Writing.

I gave Claude a problem — and in 2–3h I had a working Chrome extension
Medium
↗
I got rid of all my buttons — and you should do the same
Medium
↗
UX metrics beyond digital
Medium
↗
UX Documentation — why does it matter?
Medium
↗

Background.

Experience

Staff Product Designer
Company — to confirm
Jan 2025 – Now1 yr 8 mo
Senior UX/UI Designer
Company — to confirm
Jun 2024 – Jan 20258 mo
Mid-level UX/UI Designer
Company — to confirm
Nov 2023 – Jun 20248 mo
Mid-level UX/UI Designer
Company — to confirm
Feb 2023 – Nov 202310 mo
UX/UI Design Mentor
Company — to confirm
Mar 2023 – Jun 20234 mo
Visual Designer
Company — to confirm
Jan 2018 – Feb 20224 yr

Education

Product Design Bootcamp
Institution — to confirm
Aug 2021 – Dec 2022
Bachelor in Digital Media Communication
Institution — to confirm
Oct 2013 – Jan 2017

Tools

FigmaFramerGoogle Analytics 4HotjarClaude AIWordPressCodexChatGPTClarityBubbleHTMLCSSJavaScriptMiroNotionSlackJiraGitHubVercel

Awards

Graduated with Highest Honors
2017
ADUFPB's 1st Aula Extra Short Film Festival
2015

Bookshelf

Dinosaurs : Dinosaurios
Book · Amazon
2023
El tomate es una fruta : A tomato is a fruit
Book · Amazon
2022
¿De dónde vienen los humanos? / Where did humans come from?
Book · Amazon
2022
O Garoto Que Contava Estrelas
Book · Amazon
2021

Skills

UX ResearchInteraction DesignDesign SystemsHigh-fidelity PrototypingData-driven DecisionsAIUser FlowAccessibilityA/B TestingUsability TestingHeuristic EvaluationMetricsUser InterviewsFunnel AnalysisHandoffFront-end BasicsInformation ArchitectureResponsive Design

Licenses & Certifications

Figma: mobile site visual design
Issuer — to confirm
Cert
Growth Mindset: Maximizing Your Career
Issuer — to confirm
Cert
Figma: Working on Design System Development
Issuer — to confirm
Cert
UX Strategy: Divergence and Convergence of Ideas
Issuer — to confirm
Cert
Figma: Exploring Interface Components
Issuer — to confirm
Cert
Design Handoff: Documenting Project Delivery
Issuer — to confirm
Cert
Google Analytics 4: Implementation and Reports
Issuer — to confirm
Cert
UX Metrics 2.0 Product Analytics
Issuer — to confirm
Cert

Off screen.

Adventure lover

Falconry experience
XLine zipline
AC/DC concert
Running race
Dubai
Snow trip
Desert trip
Mosque visit
Pendulum jump

On repeat

Spotify
Madrid
Paris
Barcelona
London