I help people sign up, check out, and keep using a product.

Leading end-to-end UX/UI design for Dr. Bingo, a gaming and betting platform, across mobile and desktop: casino, loyalty, missions, tournaments, rewards, promotions, player accounts and responsible gaming.

Highlights

• Own product design from problem definition and research through information architecture, user flows, high-fidelity interfaces, prototyping, documentation and implementation support.
• Designed and documented dozens of screens, components, variants and edge cases: mission states, tournament rankings, VIP levels, wallet balances and responsible gaming flows.
• Run user research, competitive analysis and usability evaluation to simplify complex player journeys.
• Evolve the design system with reusable components, interaction patterns and documentation across responsive experiences.
• Use ChatGPT, Claude AI, Figma AI and Codex CLI daily to speed up ideation, UX writing, prototyping, asset creation and front-end validation.

Tools

Figma · FigJam · Maze · HTML · CSS · AI image, motion and prototyping tools

Designed complex fintech products across digital banking, account opening, payments, KYC and administrative platforms.

Highlights

• Increased onboarding completion by 30% within one week by redesigning the account-opening journey from research, analytics and support insights.
• Cut around four minutes from onboarding by simplifying steps, fields, content and validation.
• Contributed to a 46% drop in onboarding-related support requests through better guidance, error handling and recovery flows.
• Designed an AI-powered conversational onboarding flow, covering user intent, fallback scenarios, validation and hand-offs to structured steps.
• Built and scaled a token-based design system with Figma variables, reusable patterns and documentation.
• Led rapid five-day discovery initiatives with Product, Engineering, Customer Support and external stakeholders.

Mentored eight UX/UI students through daily sessions over four months.

Highlights

• Guided designers through problem definition, user research, flows, wireframes, prototyping, usability evaluation and product metrics.
• Reviewed product work and helped students reason through design trade-offs and improve their decisions.
• Led workshops connecting design decisions with user behavior and measurable business outcomes.

Designed and improved e-commerce and gaming experiences across responsive web and mobile products.

Highlights

• Increased checkout completion by 2.4% by redesigning the checkout and payment selection flows.
• Used behavioral analytics, benchmarking, competitive research and heuristic evaluation to find product opportunities.
• Created user flows, wireframes, interactive prototypes and high-fidelity interfaces.
• Improved the design system with reusable components, interaction patterns and documentation.
• Worked with Product and Engineering from design exploration through implementation and QA.

Independently owned digital projects for international clients, from requirements and product definition through interface design, prototyping, feedback and delivery.

Highlights

• Designed websites, e-commerce experiences, digital products and conversion-focused interfaces.
• Worked directly with clients and developers with minimal supervision, managing priorities, trade-offs, communication and delivery.