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USER-CENTERED DESIGN, EVIDENCE-DRIVEN, AND MULTIDISCIPLINARY COLLABORATION
PROJECTS
STRATEGY
ANALYTICS
PROCESS
LAB
ARTICLES
EXPLORATION
STUDIES
BACKGROUND
EXPERIENCE
HARDSKILLS
EDUCATION
Experience
Alfa Entretenimento S/A
Jan 2025 – Now · 1 yr 3 mo
Staff Product Designer
Led end-to-end product design initiatives for an online betting and casino platform, focusing on acquisition, activation, and retention in a high-growth environment.
Redesigned the onboarding and account creation flow, integrating KYC verification (Serasa), reducing friction and decreasing drop-off by ~15% while improving compliance and user trust.
Optimized the first deposit journey (FTD), simplifying key steps and leveraging behavioral insights, resulting in an estimated +12% increase in conversion rate.
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BankFactory
Jun 2024 – Jan 2025 · 8 mo
Senior UX/UI Designer
I was promoted!
Led product design initiatives for a digital banking platform and admin portal, aligning design decisions with business goals and user needs in a B2B/B2C fintech environment.
Worked end-to-end across discovery, definition, and delivery — conducting qualitative and quantitative research, analyzing product data (Google Analytics, user feedback), and translating insights into actionable product improvements.
Partnered closely with product managers, engineers, and stakeholders to define solutions, prioritize features, and deliver scalable experiences.
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BankFactory
Nov 2023 – Jun 2024 · 8 mon
Mid-level UX/UI Designer
Contributed to the design of a digital banking app and admin platform, adapting UX/UI strategies to meet the needs of different clients in a white-label fintech environment.
Led discovery initiatives, combining user research, analytics data, Play Store reviews, and customer support insights to identify pain points and opportunities.
Redesigned the onboarding experience, reducing drop-off by ~10% through data-driven improvements and flow simplification.
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Level Up Brasil (Tencent)
Fev 2023 – Nov 2023 · 10 mo
Mid-level UX/UI Designer
I was promoted!
Contributed to the end-to-end design of an e-commerce platform in the gaming industry, focusing on improving conversion, usability, and user experience.
Led research initiatives combining qualitative and quantitative methods, desk research, and benchmarking to identify user pain points and inform product decisions.
Reorganized and scaled the Design System, standardizing components, improving accessibility, and enabling faster design and development workflows across teams.
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Cubos Academy
Mar 2023 – Jun 2023 · 4 mo
UX/UI Design Mentor
Mentored aspiring UX/UI designers, helping them build end-to-end product thinking and develop practical skills to enter the job market.
Provided support on both theoretical concepts and real-world application, helping students build end-to-end design projects from research to prototyping.
Assisted in workshops and practical sessions, guiding students in user research, wireframing, and usability testing.
Fiveer
Jan 2018 – Fev 2022 · 4 yr
Visual Designer
Delivered a wide range of digital design projects for international clients, including landing pages, branding assets, and marketing materials.
Designed and developed landing pages using WordPress, focusing on visual clarity, usability, and conversion.
Created wireframes, mockups, and high-fidelity designs to support product and marketing initiatives.
Education
Awards
2017
Graduated with Highest Honors
2015
ADUFPB’s 1st Aula Extra Short Film Festival
Tools & Hard Skills








































